Candy Crush Saga users spent around $1.3 billion on in-app purchases in 2014, The Guardian reports. The majority of purchases went towards buying extra lives, extra moves, colour bombs, lollipop hammers, and gold bars.
Candy Crush Saga is the third highest-grossing app in the US and represented 45% of spending on its developer’s games during the last quarter of 2014.
Although these numbers are huge, they are actually in decline. Back in 2013 the game clocked over $1 billion in revenue in just the second half of 2013 with the best quarter in Q3 2013 when it generated $551m in revenue.
King, the game developer is said to be working on different games to avoid relying on Candy Crush Saga for its profits.
