Disney is set to escalate its crackdown on password sharing for its streaming services Disney+, Hulu, and ESPN+ starting in September. This move comes after the company announced price increases for its streaming services, signaling a more aggressive approach to generating revenue and curbing account sharing.
The decision to restrict password sharing follows a broader industry trend led by Netflix, which successfully implemented similar measures to boost subscriptions. Disney had previously issued warnings and initiated a gradual crackdown in late 2023, but September marks a significant escalation of these efforts.
While the move may raise concerns for some users who have shared accounts with friends and family, Disney CEO Bob Iger claims that the company hasn’t faced significant backlash from the initial notifications and actions taken so far. This suggests that Disney is confident in its strategy and expects minimal disruption for its subscriber base.
The crackdown comes at a time when streaming services are increasingly focused on profitability and monetizing their content. No official word if this crackdown is reaching the MENA region.
