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Reading: Shure throws its hat into the creator microphone ring with MoveMic
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Shure throws its hat into the creator microphone ring with MoveMic

GEEK DESK
GEEK DESK
Mar 5, 2024

After watching rivals like RODE and DJI dominate the wireless lapel mic market, Shure finally enters the fray with its MoveMic system. Available in single ($249) and dual-channel ($349) models, the MoveMic challenges the competition with a unique direct-to-phone feature – but it comes with some caveats.

Direct-to-Phone…with a Catch

Shure’s big selling point is that the MoveMic can transmit wirelessly straight to your smartphone, no receiver needed. This is great for on-the-go content creation, especially for vlog-style setups. However, the catch is it only works with Shure’s own MOTIV apps for iOS and Android. If you prefer different recording tools, you’ll need the separate MoveMic Receiver ($199 standalone, or $499 bundled with two mics).

Design & Specs

The MoveMic boasts a discreet design – only the capsule needs to be visible, making it ideal for interviews. It’s also lightweight (8.2g), surprisingly small (46 x 22mm), and water-resistant (IPX4 rating), handling outdoor shoots better than some competitors.

Under the hood, the MoveMic offers a 50Hz to 20kHz frequency range (+/-1dB tolerance), which is standard for speech, and boasts a range of up to 100 feet from your device. Battery life is estimated at eight hours per mic, with the charging case providing two additional full charges for convenient on-the-go top-ups.

The Price Question

Shure’s pricing is ambitious. The single-channel MoveMic One sets you back $249, while the dual-channel kit is a steeper $349. RODE’s popular Wireless Go II, for comparison, offers two mics and a receiver for $299, and DJI’s equivalent is similarly priced at $349. Shure is banking on its audio reputation and sleeker aesthetics to justify the premium.

Is it Worth It?

Shure’s move into the consumer space is exciting. The MoveMic offers some compelling features, particularly if you value the direct-to-phone functionality and favor Shure’s audio quality.

Ultimately, the MoveMic’s success will depend on whether its sound quality, design, and unique features are enough to win over creators and video journalists.

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