Incipio, the company known for its phone cases and tech gadgets has announced that it is acquiring Skullcandy, the headphone maker for $177 million.
Skullcandy and Astro amplify our dynamic mix of products and brands, while bolstering the technical and operational capabilities that serve as the foundation of our platform, said Andy Fathollahi, CEO and founder of Incipio, in a statement. The team at Skullcandy and its international presence will also allow us to accelerate the global impact of our multi-brand offense.
The highlights of the merger include:
- Unites leading brands (Incipio, Skullcandy, Incase, Astro Gaming, Braven Audio, and Tavik) to specialize in serving consumers across technology driven lifestyles.
- Creates new licensing opportunities with future and current licensing partners including kate spade new york, Jack Spade, Burton, Rebecca Minkoff, and Tumi through enhanced product and marketing focus in new and existing categories.
- Combines leadership and operational capabilities of both companies to drive scale and efficiencies that will allow teams to focus additional time and resources on serving the consumer through enhanced products and innovation.
- Provides retailers a one-stop-shop for multiple technology lifestyle categories.
