beIN has joined hands with Novo Cinemas to bring the action closer to fans for the upcoming 2016 UEFA European Championship. Live screenings of the matches will begin in Novo Cinemas in Qatar, Bahrain and the UAE from June 30 (Quarter Finals) to July 10 (Final). With beIN and Novo, fans can get closer to the action on the big screen this Ramadan and Eid.
Novo Cinemas is leading the charge in offering in-theatre, real-time screenings to movie and sports fans throughout the Middle East, presenting alternative content to redefine the sports entertainment experience. They have beeni leading the charge in offering in-theatre, real-time screenings to movie and sports fans throughout the Middle East, presenting alternative content to redefine the sports entertainment experience.
Debbie Stanford-Kristiansen, CEO of Novo Cinemas commented:
“Novo Cinemas continues to expand ways to excite guests with rich, alternative content beyond traditional movies. The partnership with beIN continues to prosper and offering fans UEFA Euro 2016 matches on the big screen is the next exciting addition to our diverse offering. As we look at expanding our regional portfolio and developing the in-cinema customer experience, we aim to increase footfall and showcase the opportunity alternative content sources provide.”
The UEFA Euro 2016 partnership comes hot on the heels of successful live screenings of a number of landmark sporting events, including the clash of the titans Clásico game between FC Barcelona and Real Madrid in March, also in association with beIN.
The dates for the matches are shown as below:
- Quarter Final 1: Thursday 30 June
- Quarter Final 2: Friday 1 July
- Quarter Final 3: Saturday 2 July
- Quarter Final 4: Sunday 3 July
- Semi Finals: Wednesday 6 & Thursday 7 July
- Final: Sunday 10 July
Tickets start from just AED 60 and can be purchased from the Novo Cinemas website, Novo Cinemas’ mobile app and at any of the Novo Cinemas regional Box Offices.
