Video Game publisher Activision, the name behind Call of Duty and World of Warcraft has announced tonight that they’ve acquired Candy Crush makers King Digital Entertainment for $5.9 billion. The acquisition will have to go through the approval process in Ireland, the hometown of Candy Crush.
With this purchase, Activision is aiming to diversify its platforms and dive into mobile gaming. Candy Crush earned around $1.33 billion in 2014.
The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment, Activision Blizzard chief executive officer Bobby Kotick said in a canned statement. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.
