Huawei is experimenting with smartphone proportions again, and the new Pura X View might be one of its strangest ideas yet. Instead of making another enormous flagship, the company has gone wider, fitting a 6.39-inch display into a phone with an unusually broad 16:9.5 aspect ratio.
The Pura X View essentially takes the wide-screen philosophy of Huawei’s Pura X family and removes the folding mechanism. The result is a conventional slab phone that looks noticeably wider than the tall, narrow displays that have become standard across modern smartphones.
Huawei claims the 6.39-inch panel provides 114.27 square centimetres of display area, despite its relatively modest diagonal measurement. The company specifically contrasts this with the taller 19.5:9 format used by Apple’s iPhone 17 Pro Max, arguing that diagonal screen size alone doesn’t tell the full story when comparing usable display space.
The screen itself has a 2232 x 1320 resolution, 2,160Hz PWM dimming and a claimed peak brightness of 6,500 nits. Huawei also lists 1.05mm bezels and a 96.1% screen-to-body ratio. Those are impressive numbers on paper, although peak-brightness figures in particular rarely describe what users will see continuously during normal use.
Inside is Huawei’s Kirin 9030s chipset paired with HarmonyOS 7. Huawei claims the processor delivers 28% higher performance than the Pura X Max, alongside improvements to interface smoothness, application loading and task switching. Those figures will need independent benchmarking to provide a clearer picture of where the Kirin 9030s sits against current flagship silicon.
Battery capacity is considerably less ambiguous. Huawei has squeezed a 7,000mAh battery into a body measuring just 6.68mm thick and weighing 201 grams, while supporting 100W wired charging. If real-world endurance matches the capacity on paper, that combination could be one of the Pura X View’s strongest practical advantages.
Huawei has also given the phone an appropriately ambitious camera setup. The main camera uses a 200-megapixel, 1/1.28-inch RYYB sensor with an f/1.8 aperture. It is joined by a 50-megapixel periscope telephoto camera offering 3.7x optical zoom and another 50-megapixel camera with a 112-degree ultrawide field of view. A multispectral sensor is included to assist with colour reproduction.
The Pura X View will be offered in Shadow Red, Linen Grey, Zero White and Phantom Black. Chinese pricing starts at 5,999 yuan for 12GB of RAM and 256GB of storage. The 512GB model costs 6,999 yuan, while the 1TB version rises to 8,499 yuan. Sales are scheduled to begin on September 9.
What makes the Pura X View interesting isn’t simply another huge battery or 200MP camera. Smartphone makers have spent years converging around remarkably similar tall rectangles, while foldables have carried most recent experiments with shape. Huawei is now asking whether a wider display can make a regular phone meaningfully different without requiring hinges, secondary screens or folding glass.
Whether consumers actually want a wider phone in their pockets is another matter. But in a market where flagship hardware increasingly looks interchangeable, at least the Pura X View is trying a different rectangle.
