Disney+ is set to raise subscription prices in the U.S. starting October 21, 2025, marking yet another increase for the service. Monthly and bundled plans will go up by $2 to $3, continuing the company’s trend of annual hikes since 2022.
The ad-supported Disney+ plan will move from $9.99 to $11.99 per month, though it still lacks a yearly option. Premium subscribers, who enjoy ad-free viewing with Dolby Atmos support, will see their fees rise from $15.99 to $18.99 monthly. The annual Premium plan will also climb from $159.99 to $189.99.
To offset the higher rates, Disney is encouraging customers to lock in the current pricing by purchasing annual subscriptions before October 21, effectively delaying the impact for 12 months.
The timing comes as Disney pushes the first trailer for The Mandalorian and Grogu, its major Star Wars theatrical return set for 2026, aiming to draw subscribers back to the platform. Disney also plans to integrate Hulu more deeply into Disney+ in early 2026, with a Hulu rail set to replace Star in certain regions.
At present, the price hike only applies to U.S. subscribers. Markets such as the UAE and other international regions are not affected as of the time of publishing this article. However, Disney has historically rolled out price increases globally after a U.S. adjustment, so other markets may see changes in the months ahead.
