Meta’s Muse has made its way to the iPad, about three weeks after the AI agent app arrived on iPhone and climbed to the top of the U.S. App Store’s free chart, where it has stayed for several weeks. The tablet version comes as part of a broader update that pushes Muse further toward work, specifically toward the small businesses that underpin much of Meta’s advertising empire.
Muse is designed as a proactive agent that carries out tasks on a user’s behalf, rather than a chatbot that waits for a prompt. That puts it in a crowded field alongside Grok Bot, ChatGPT Dots and OpenClaw, all chasing the idea that an assistant should do things rather than just answer questions. Meta’s app is mostly free, though where the paid limits begin remains vague.
The bigger news beyond iPad support is a much longer list of connectors. Muse can now plug into Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo and Zoom, along with Meta ad accounts. Meta says business owners can give Muse a goal and let it handle work such as planning marketing content, drafting client pitches or setting up new product pages, with the user approving each step. Everyday tools including Notion and the meeting note-taker Granola are joining the list as well.
The Meta ad account integration is the most telling addition. An agent that helps a café owner or online seller plan campaigns and build product pages, while connected directly to their Meta ad spend, is a neat way to route more small-business activity through Meta’s own ecosystem. It may well be useful, but it’s hard to separate from Meta’s commercial interest.
The approval requirement matters too. Giving any AI agent access to accounting software, code repositories and ad budgets takes a lot of trust. Given Meta’s track record with user data, many owners will want clear answers on what Muse can see and keep before they connect anything sensitive.
The rollout order is also a little odd. Muse launched on iPhone in September and reached the Mac only days later, leaving the iPad as the last stop. Yet the iPad is arguably the more natural home for longer planning sessions and visual work in apps like Canva and Figma. Both the iPhone and iPad versions are free to download.
Muse’s run at the top of the charts shows people are curious. These new connectors are really built to test something else: whether businesses will trust Meta’s agent with their books and budgets.
