Meta’s personal AI agent has moved to the wrist. Muse now works on Apple Watch and Wear OS smartwatches, so users can reach its animated persona, Jolly, by voice call, text message or dictation without taking out their phone.
On the surface, the watch apps are a convenience update. A smartwatch suits the quick, frequent exchanges a life-management agent depends on, such as confirming a meeting, getting a reminder about a bill or giving a fast instruction while walking between appointments. The customisable avatar that appears on phone screens now shows up on the watch too, part of Meta’s attempt to make an AI with access to so much personal information feel friendly rather than intrusive.
The bigger story is how fast Muse has become the centre of Meta’s consumer plans. The agent launched in September, and Meta says it passed 10 million US app store downloads within 40 days. Its pitch is broad. It goes beyond a task manager to promise help with bills, mortgages, client calls, deadlines, social plans and long-term personal goals, and it can make purchases for users who allow it. Since launch, Meta has added Spaces for setting up dedicated Muse experiences around specific topics or goals, plus video calls in which Jolly responds with facial expressions and gestures matched to the conversation. It can’t actually see the user, so those reactions are based only on tone of voice and content. Meta has also teased Muse Charm, a palm-sized companion device that recalls a modern Tamagotchi.
Each new way to reach Muse is also another place it is always present, and that is where caution is needed. A recent analysis by VPN provider Surfshark ranked Muse as the most data-hungry consumer AI agent available, collecting roughly twice as many categories of data as its rivals. Reports in recent weeks have also raised concerns about the agent accessing private messages and sharing personal details without clear permission. For an assistant that asks to handle finances and make purchases, those concerns should not be dismissed.
Meta isn’t alone in this. Amazon has turned its Bee assistant into a wearable listening device, and Apple’s own watch features are moving toward ambient, always-on AI. The industry is clearly betting that the next step for assistants is constant presence rather than occasional queries.
Putting Muse on the wrist makes it more useful, and harder to ignore. The open question is whether Meta can show it deserves that level of access before regulators, or users, decide it doesn’t.