Huawei is getting ready to put a new name on the shelf, and the first phone carrying it is already showing its face. The company’s sub-brand, known in China as Xingmang (roughly “Starlight”), will launch internationally as OSTA on November 20, a date Huawei executive director Richard Yu confirmed on Weibo. Leaked front-facing images of its debut handset, the OSTA O1 Pro, now give us a first look at what the brand has in mind.
The images, shared by prolific Chinese leaker Digital Chat Station, show the phone in three finishes reportedly named Starry Sky Black, Nebula White and Starry Sky Purple. Each has a centered hole-punch selfie camera. The rear design hasn’t surfaced yet, but the front is enough to show the direction: this is a wide-screen slab, not a conventional tall candy-bar phone.
The rumored hardware is upper-midrange to flagship territory. The O1 Pro is tipped to use a 6.39-inch LTPS panel at 1.5K resolution with an unusual 16:9.5 aspect ratio, powered by a Kirin 9000-series chipset. Four memory configurations are expected, from 12GB RAM with 256GB storage up to 16GB with 1TB. Pricing hasn’t been mentioned, and none of these specifications is official yet.
The resemblance to Huawei’s own Pura X View is hard to miss. That phone arrived in October and reportedly sold 280,000 units in its first four days, an early sign that the wider shape has real demand in China rather than just novelty appeal. Launching a sub-brand around the same idea suggests Huawei wants to reach more of that market, probably at different price points, without diluting the Pura name. Whether OSTA ends up a budget-friendly offshoot or a separate design-led line is still unclear.
Huawei won’t have the category to itself for long. Oppo is said to be preparing the Reno X, a non-folding wide phone rumored to have a 6.35-inch 120Hz flat display with bezels around 1mm and two 200MP cameras. Xiaomi is also reportedly working on a slab phone with proportions close to a folded Galaxy Z Fold 8’s outer screen.