Packard Bell is back. Yes, that Packard Bell — the name you might remember from chunky family PCs, computer shops and an era when getting online often involved listening to a modem scream at you.
Acer is reviving the 100-year-old brand at IFA 2026, but instead of simply sticking the familiar name onto another batch of affordable laptops, it is giving Packard Bell a colourful lifestyle makeover. The new strategy is called “Tech it easy,” and apparently taking it easy means selling everything from notebooks and headphones to audio glasses, feature phones, turntables and, unexpectedly, a mini-steamer.
It is quite the birthday party.
Packard Bell was founded in Los Angeles in 1926, starting with radios before moving into televisions and eventually personal computers. The brand became particularly familiar to European PC buyers before changing hands and ultimately becoming part of the Acer Group.
For its latest incarnation, Packard Bell is getting a completely new look built around dots, including a logo that hides the letters P and B within its design. Orange, purple, green and yellow feature heavily across the new identity, making it immediately clear that Acer isn’t trying to resurrect the beige-computer energy of Packard Bell’s past.
The DotBook is the sensible member of this new family. It’s a 14.5-inch laptop designed for browsing, streaming and everyday productivity, and it will arrive across EMEA in September starting at €499. Detailed specifications remain the bigger missing piece, particularly when €499 puts it into a crowded laptop market with plenty of established alternatives.
Then things get more interesting.
The suitcase-style DotLoop turntable arrives in September for €149, while the DotTune speaker starts at €34.99. The matching DotBass headphones will cost €29, making them one of the cheapest ways into Packard Bell’s revived ecosystem.
The DotLine is a colourful 4G feature phone pitched at families and people interested in spending less time staring into a smartphone. It arrives slightly later, in November, starting at €69.
DotLook, meanwhile, puts music and calls into a pair of audio glasses without requiring earbuds and will cost €99 when it launches in September. Creators get the €39 DotShine ring light in October, while the considerably more conventional DotCombo keyboard and mouse package arrives in September for €39.
And because apparently no 100th-anniversary technology relaunch is complete without steaming something, Packard Bell is also partnering with startup Steasy on a connected mini-steamer. The Packard Bell Steasy will arrive across EMEA in October starting at €199, with further products from the collaboration planned for 2027.
Acer’s existing support, service, logistics and retail infrastructure should give the resurrected brand a useful head start, but the sheer variety of this first collection makes Packard Bell’s return particularly unusual.
There’s something refreshingly weird about the strategy. Rather than pretending Packard Bell can stroll back into the PC industry like the last couple of decades never happened, Acer is turning it into a broader lifestyle-tech label with relatively accessible prices.
Whether anyone was desperately waiting for Packard Bell-branded audio glasses or a €199 connected steamer is another question. But in an industry overflowing with anonymous gadgets and increasingly interchangeable designs, being a little strange might actually help Packard Bell get noticed again.
