LIFESTYLE
Samsung MENA unveils ‘The Flipside Collection’ showcasing regional fashion talent
Samsung Electronics Middle East and North Africa (MENA) has launched "The Flipside Collection," a regional campaign spotlighting five homegrown fashion brands and their unique interpretations of modern design. The campaign,…
Bolt officially launches in the UAE with 53% off rides for National Day
Bolt, the popular Estonian ride-hailing app, has officially launched in the United Arab Emirates (UAE). To celebrate its arrival and the upcoming UAE National Day. New Bolt users in the…
evision launches All Women’s Sports Network (AWSN) in MENA
evision, a subsidiary of e&, has partnered with Magmedia and JungoTV to launch the All Women's Sports Network (AWSN) in the Middle East and North Africa (MENA). This dedicated channel…
Nike introduces the Vomero 18 and a reimagined Running shoe lineup
Nike has unveiled its updated road running shoe collection for 2025, featuring a redesigned Vomero 18 and a streamlined lineup focused on cushioning, responsiveness, and stability. The Vomero 18 takes…
CASETiFY launches customizable carry-on luggage with “Bounce Tech”
CASETiFY, known for its protective and stylish phone cases, is expanding into the travel industry with its new line of customizable carry-on luggage. The Bounce Carry-On Roller incorporates the company's…
noon’s Yellow Friday Sale is coming: 10 days of incredible deals
noon, the Middle East's leading online shopping destination, is gearing up for its biggest sale event of the year: the Yellow Friday Sale. From November 20th to 30th, shoppers in…
SharkNinja launches global holiday campaign featuring David Beckham
SharkNinja, a global product design and technology company, has unveiled its first-ever global holiday campaign for its Ninja brand, titled "Ninja the Holidays." The campaign features global brand ambassador David…
Dubai Gold Souk: because who needs a Lambo when you can have a gold Cybertruck?
Oh, you've got a Lamborghini? That's cute. In Dubai, the real flex is rocking a 24k gold-plated Cybertruck. Yes, you read that right. This festive season, Dubai Gold Souk is…
Samsung launches space-saving Bespoke AI laundry combo in the UAE
Samsung Gulf Electronics has introduced its latest innovation in laundry technology to the UAE market: the Bespoke AI Laundry Combo. This advanced appliance combines a 26kg capacity washer and a…
Shark Beauty’s Dubai event highlights scalp health and styling
Shark Beauty recently made its mark on Dubai's beauty scene with its first-ever panel discussion focused on scalp health and accessible styling solutions. Held at the Mall of the Emirates,…
Get ready for a shopping frenzy with noon’s 11.11 and Yellow Friday sales
Hold onto your wallets! noon, the Middle East's favorite online shopping destination, is about to unleash a torrent of incredible deals this November with not one, but TWO mega sales…
Unlocking e-commerce value: noon and Emirates NBD introduce new credit card
Emirates NBD, a leading banking group in the MENAT region, and noon, a major e-commerce player in the Middle East, have partnered to introduce a co-branded Visa credit card with…
Rise and shine, gamers! level up your mornings with Nintendo’s new Sound Clock: Alarmo
Tired of waking up to the same old boring alarm clock? Fear not, fellow adventurers! Nintendo has heard your cries and bestowed upon us a magical device to banish the…
Is this duvet the Key to world peace? (probably not, but it might save your relationship)
Eve Sleep's new Wunderflex Multi-Way Duvet: The only thing standing between you and a "sleep divorce" (besides maybe your snoring). Tired of fighting over the covers with your partner? Is…
Shark introduces FlexFusion, the next evolution of wet-to-dry hair styling
Shark Beauty, the brand behind the popular FlexStyle, launched its new FlexFusion and FlexFusion Straight air styling systems. These innovative tools are designed to seamlessly transition from wet to dry styling, offering versatility…
LEGO revives the iconic 1960s Batmobile: a nostalgic build for fans
LEGO enthusiasts and fans of classic television alike are in for a treat. A pre-order listing on Smyths Toys in the UK has revealed that LEGO is set to release a…
Dyson honors pioneering women in the Middle East with ‘The FIRSTS’ campaign
Dyson's latest campaign, "The FIRSTS," pays homage to remarkable women in the Middle East who are reshaping the landscape of success and innovation. The campaign features Marwa Al Mamari, Ameni Esseibi, and Samira Alkhamis,who…
Gear up for the race: Tag Heuer unveils special edition smartwatch for Oracle Red Bull racing enthusiasts
Tag Heuer, in collaboration with Oracle Red Bull Racing, has unveiled the Connected Calibre E4 x Oracle Red Bull Racing Edition, a smartwatch tailor-made for Formula One fans. This special edition timepiece is…