LIFESTYLE
First days, new friends, epic memories: Fujifilm Instax makes school cool again
School’s back, backpacks are packed, and somewhere in the multiverse a mom just cried taking a blurry iPhone shot of her kid’s first day. But here in our timeline, Fujifilm Instax is…
Casio and NIGO® introduce original G-SHOCK characters inspired by iconic models
Casio has announced a new creative collaboration with designer NIGO®, introducing original G-SHOCK characters inspired by the brand’s most recognizable watch models. The project, unveiled today in Dubai, brings together…
STARZPLAY renews exclusive Serie A streaming rights across MENA for 2025–26
STARZPLAY has renewed its exclusive streaming rights for Italy’s Serie A across the Middle East and North Africa for the 2025–26 season, ensuring that fans in the region will have a single destination for live…
Adidas built a shoe for the treadmill: your gym membership finally has a sole mate
Adidas has unveiled the Treadflow, a running shoe made specifically for treadmill running—yes, a shoe for people who prefer to run without ever leaving the same spot. While most trainers…
Sandstorm Comics brings UAE-made stories to bookstores and digital platforms
Sandstorm Comics is now officially available in bookstores and online, marking a milestone moment for the UAE’s growing comics scene. The Abu Dhabi-based studio has brought its titles to shelves at…
Bring the spa home: Marks & Spencer’s Home Spa Collection
Life doesn’t always allow time for a luxury spa visit — but that doesn’t mean you can’t bring the same sense of calm, relaxation, and indulgence to your own home.…
Samsung and FACES beauty team up for “The Beauty Trip” campaign, shot entirely on the Galaxy S25 Series
Samsung Electronics MENA has joined forces with FACES Beauty Middle East for a summer collaboration that blends travel, beauty, and cutting-edge tech. The new campaign, called The Beauty Trip, is aimed…
Dyson expands Chitosan hair styling range with multi-use spray
Dyson has added a new product to its Chitosan hair styling range: a multi-use spray designed to provide flexible, long-lasting hold while maintaining the hair’s natural movement and shine. The…
Dyson launches limited-edition Kanzan Pink Airwrap i.d. in the UAE
Dyson has released a new colorway for its Airwrap i.d.™ multi-styler, introducing Kanzan Pink exclusively to the UAE this July. Inspired by the soft hues of cherry blossom season, the limited edition…
LEGO debuts a brick-built Game Boy and eight more collector sets at Comic-Con 2025
LEGO is leaning into nostalgia and pop culture in a big way at this year’s San Diego Comic-Con 2025, unveiling nine new sets—highlighted by an intricately designed LEGO Game Boy that’s already generating…
Casio unveils G-SHOCK MRG-BF1000RG inspired by the world’s largest frog
Casio has introduced a new addition to its flagship MR-G line under the G-SHOCK brand, unveiling the MRG-BF1000RG, a high-performance diver’s watch inspired by one of nature’s more surprising muses—the goliath frog, the largest frog…
Lego unveils new buildable arcade machine set with hidden gaming room
Lego has announced the upcoming release of its latest retro-inspired set: a miniature arcade machine packed with playful hidden details. Launching on August 1st, 2025, for $39.99, the new buildable…
Levi’s and Nike give the Air Max 95 a denim makeover
Levi’s and Nike have joined forces on a new collection that blends classic denim craftsmanship with a sportswear staple. Their latest collaboration reworks the Air Max 95 using premium Levi’s…
Win a trip to FIFA Club World Cup at Jumbo Mobile Fest 2025
Jumbo Electronics has launched its annual Jumbo Mobile Fest 2025 in the UAE, offering customers a wide range of exclusive promotions, trade-in deals, and daily raffle opportunities across all Jumbo…
G-SHOCK GA-V01 debuts in UAE with a streamlined, rugged aesthetic
Casio’s G-SHOCK line has introduced the GA-V01 to the UAE market, offering a new take on hybrid watch design that prioritizes durability without sacrificing visual edge. Released in June 2024,…
The Back to the Future guitar hunt Is the nostalgic mystery we didn’t know we needed
Somewhere out there, in a storage room, attic, or forgotten back lot, sits a cherry red Gibson ES-345. Not just any guitar—but the guitar. The one that lit up the “Enchantment Under…
CASIO launches G-SHOCK GA-2100BM bright metallics for summer in UAE
CASIO has introduced a new iteration of its G-SHOCK line in the UAE, debuting the GA-2100BM Bright Metallics Collection — a trio of watches that lean into seasonal style without…
Loco Bear expands Dubai’s indoor entertainment scene with laser tag and HyperBowling
As the summer heat returns to Dubai, indoor entertainment venues are seeing renewed interest, and one of the city’s newest entrants is making a notable addition to the scene. Loco…