LIFESTYLE
KT Desert Drive 2025 draws record turnout in Ras Al Khaimah
More than 600 participants across over 400 vehicles gathered in Ras Al Khaimah for the seventh edition of KT Desert Drive, reflecting the continued growth of organised off-road driving experiences…
G-SHOCK revisits Evangelion with a new anniversary collaboration in the UAE
Casio Middle East & Africa has introduced the G-SHOCK x Neon Genesis Evangelion collaboration in the UAE, marking 30 years since the anime series first aired. The release arrives as…
Seiko and the Pink Panther collaborate on a restrained limited edition release
Seiko’s latest collaboration pairs the long-running Seiko 5 Sports line with one of animation’s most recognizable figures, the Pink Panther. Rather than relying on flashy marketing language, the limited-edition release…
CASIO brings new G-SHOCK lineup to Sole DXB as festival influence grows
CASIO Middle East and Africa will bring G-SHOCK back to Sole DXB in December 2025, marking another appearance at the regional festival that blends fashion, music, art, and design. The…
CASIO launches limited MRG-B5000HT in the UAE with focus on Japanese metalwork
CASIO Middle East & Africa has introduced the MRG-B5000HT, a limited-edition model in the G-SHOCK MR-G series that draws on traditional Japanese metalworking while updating one of the brand’s earliest…
noon Yellow Friday deals are live: the biggest discounts shoppers will see this year
The Yellow Friday Sale returns this year with a long stretch of markdowns across noon’s various services, reflecting how major regional e-commerce events have evolved into multi-platform campaigns rather than…
Biver debuts nine-piece Automatique lineup at Dubai Watch Week
Biver has arrived at Dubai Watch Week with a broad set of nine Automatique models, using the event as a platform to define the aesthetic direction of the brand’s next…
CASIO introduces EDIFICE ECB-S10 series with motorsport-inspired limited edition
CASIO Middle East & Africa has introduced the EDIFICE ECB-S10 Series to the region, positioning the new lineup as a blend of everyday utility, motorsport-inspired styling, and connected features. The…
Casio teases new G-Shock display stands and collector case ahead of full launch
Casio has quietly added a set of G-Shock display accessories to its US website, offering an early look at two watch stands and a 10-slot collector case that appear poised…
UAE and MrBeast launch global ‘1 Billion Acts of Kindness’ campaign
The UAE has launched a new global campaign titled “1 Billion Acts of Kindness,” partnering with American YouTuber and philanthropist MrBeast and other leading content creators. The initiative, announced at…
Lego launches 3,600-piece Star Trek Enterprise-D set with limited shuttlepod bonus
LEGO has officially unveiled its first major collaboration with the Star Trek franchise—a detailed 3,600-piece model of the U.S.S. Enterprise NCC-1701-D from Star Trek: The Next Generation. The long-rumored set arrives November 28, 2025, as…
MrBeast’s new theme park opens in Saudi Arabia as part of Riyadh season
Jimmy “MrBeast” Donaldson, YouTube’s most-followed creator, is opening a temporary theme park in Riyadh, Saudi Arabia, later this month as part of the government-backed entertainment event known as Riyadh Season.…
IQOS and Seletti bring “Sensorium Piazza” to Dubai Design Week
IQOS has brought its global collaboration with Italian design house Seletti to Dubai Design Week with the unveiling of “Sensorium Piazza,” an interactive installation that merges art, technology, and sensory…
Marsa Boulevard returns for season 2 with new dining, design, and cultural experiences
Marsa Boulevard, the open-air lifestyle destination along Dubai Creek, has returned for its second season, introducing new experiences, expanded dining options, and a renewed focus on community and creativity. Following…
Another digital Christmas: Coca-Cola doubles down on AI despite criticism
Coca-Cola has returned with another AI-generated holiday campaign for 2025, reigniting debate over its increasingly digital approach to seasonal advertising. After last year’s much-criticized experiment—which featured awkward, lifeless characters and…
G-Shock’s latest limited model honors Japanese swordsmith heritage with titanium design
Casio has introduced the G-Shock MRG-B2000KT-3A in Japan, a limited-edition timepiece that continues the brand’s long tradition of blending modern engineering with Japanese craftsmanship. Only 800 pieces will be made…
Mattel launches Brick Shop x Hot Wheels series in the UAE this November
Mattel is set to launch its new Mattel Brick Shop brand in the GCC this November, debuting with a Hot Wheels collaboration that combines building, collecting, and display-focused craftsmanship. Following…
Casio expands G-SHOCK premium range with MTG-B4000 and GBM-2100A launches in UAE
Casio Middle East & Africa has introduced two new G-Shock models to its regional lineup — the MTG-B4000 Carbon-Hybrid and the GBM-2100A G-Steel Series. Both releases mark an expansion of…