LIFESTYLE
CASIO introduces EDIFICE ECB-S10 series with motorsport-inspired limited edition
CASIO Middle East & Africa has introduced the EDIFICE ECB-S10 Series to the region, positioning the new lineup as a blend of everyday utility, motorsport-inspired styling, and connected features. The…
Casio teases new G-Shock display stands and collector case ahead of full launch
Casio has quietly added a set of G-Shock display accessories to its US website, offering an early look at two watch stands and a 10-slot collector case that appear poised…
UAE and MrBeast launch global ‘1 Billion Acts of Kindness’ campaign
The UAE has launched a new global campaign titled “1 Billion Acts of Kindness,” partnering with American YouTuber and philanthropist MrBeast and other leading content creators. The initiative, announced at…
Lego launches 3,600-piece Star Trek Enterprise-D set with limited shuttlepod bonus
LEGO has officially unveiled its first major collaboration with the Star Trek franchise—a detailed 3,600-piece model of the U.S.S. Enterprise NCC-1701-D from Star Trek: The Next Generation. The long-rumored set arrives November 28, 2025, as…
MrBeast’s new theme park opens in Saudi Arabia as part of Riyadh season
Jimmy “MrBeast” Donaldson, YouTube’s most-followed creator, is opening a temporary theme park in Riyadh, Saudi Arabia, later this month as part of the government-backed entertainment event known as Riyadh Season.…
IQOS and Seletti bring “Sensorium Piazza” to Dubai Design Week
IQOS has brought its global collaboration with Italian design house Seletti to Dubai Design Week with the unveiling of “Sensorium Piazza,” an interactive installation that merges art, technology, and sensory…
Marsa Boulevard returns for season 2 with new dining, design, and cultural experiences
Marsa Boulevard, the open-air lifestyle destination along Dubai Creek, has returned for its second season, introducing new experiences, expanded dining options, and a renewed focus on community and creativity. Following…
Another digital Christmas: Coca-Cola doubles down on AI despite criticism
Coca-Cola has returned with another AI-generated holiday campaign for 2025, reigniting debate over its increasingly digital approach to seasonal advertising. After last year’s much-criticized experiment—which featured awkward, lifeless characters and…
G-Shock’s latest limited model honors Japanese swordsmith heritage with titanium design
Casio has introduced the G-Shock MRG-B2000KT-3A in Japan, a limited-edition timepiece that continues the brand’s long tradition of blending modern engineering with Japanese craftsmanship. Only 800 pieces will be made…
Mattel launches Brick Shop x Hot Wheels series in the UAE this November
Mattel is set to launch its new Mattel Brick Shop brand in the GCC this November, debuting with a Hot Wheels collaboration that combines building, collecting, and display-focused craftsmanship. Following…
Casio expands G-SHOCK premium range with MTG-B4000 and GBM-2100A launches in UAE
Casio Middle East & Africa has introduced two new G-Shock models to its regional lineup — the MTG-B4000 Carbon-Hybrid and the GBM-2100A G-Steel Series. Both releases mark an expansion of…
Virgin Mobile UAE targets expat callers with new international call plan
Virgin Mobile UAE has introduced a new plan aimed at helping residents maintain closer ties with their families abroad. The “One Country Calls” plan allows customers to make international calls…
Dubai Opera urges caution amid surge in fake ticket scams
Dubai Opera has issued a warning to audiences across the UAE about the rising circulation of fake tickets and online scams targeting live performance events. The organization says fraudulent activity…
She Runs 2025 returns to Expo City Dubai for the UAE’s biggest women-only run
Expo City Dubai will once again host thousands of women this November as She Runs 2025 returns for its 12th edition. Taking place on Saturday, November 9, the UAE’s largest…
Dyson launches Omega range in UAE, blending hair science with sustainable ingredients
Dyson has introduced its new Dyson Omega™ range in the UAE — a collection of haircare formulations designed to address dryness, frizz, and loss of shine. The launch brings two…
G-SHOCK releases Pink Ribbon 2025 Edition in UAE to promote breast cancer awareness
Casio Middle East & Africa has released a limited-edition G-SHOCK model in the UAE as part of its support for global breast cancer awareness initiatives. The new GMA-S145PK-4A, known as…
City Walk’s Superhero Run returns this November with prizes and family fun
City Walk Dubai is once again turning exercise into entertainment with the return of its Superhero Run on Saturday, November 15, 2025. The family-friendly night run starts at 6:30 pm,…
flydubai enhances economy class with meals and entertainment on all flights
flydubai has announced a major upgrade to its onboard experience, confirming that from November 2025 all Economy Class fares will include complimentary meals and inflight entertainment. The move marks a…