Apple TV+ has set a September 17 premiere date for the fourth season of The Morning Show, the network’s flagship newsroom drama that originally debuted with the launch of the streaming service in 2019. New episodes will roll out weekly on Wednesdays, concluding November 19.
This season, the series continues to explore the high-stakes world of broadcast journalism, but now within a more fractured media landscape. Set in the spring of 2024, the storyline picks up after the merger between fictional networks UBA and NBN, a development that forces the newsroom into uncharted territory. Apple says the upcoming episodes will address “newfound responsibility, hidden motives and the elusive nature of truth,” hinting at a focus on disinformation, deepfakes, and conspiracy theories — themes increasingly relevant in today’s polarized media environment.
Jennifer Aniston and Reese Witherspoon return in leading roles and as executive producers. The ensemble cast has included Steve Carell, Billy Crudup, and Jon Hamm in past seasons, and the show’s blend of star power and newsroom drama has helped it maintain a steady presence in Apple’s original content lineup.
While The Morning Show has always taken creative liberties with its depiction of broadcast news, its latest season appears poised to lean further into cultural commentary, with a plotline shaped around digital manipulation and media ethics in an election-adjacent year.
The Morning Show remains one of Apple TV+’s most recognizable titles and a rare original that has persisted through multiple seasons, a notable feat in the increasingly crowded streaming space. Viewers interested in catching up or revisiting earlier episodes can stream the full series through the Apple TV app or online.
