STARZPLAY has been ranked as the most positively received streaming platform in the Middle East and North Africa, according to the 2025 MENA Streaming Services Flash Report by DataEQ. The independent analysis reviewed more than 109,000 public online conversations from 17 countries across the region, measuring audience sentiment toward leading regional and international streaming platforms. STARZPLAY recorded a Net Sentiment score of +22%, the highest among all platforms included in the study.
The report evaluated consumer perceptions across several key factors, including content quality, platform reliability, sports coverage, marketing, and payment experience. STARZPLAY performed strongly across these categories, particularly in areas related to user satisfaction and service dependability. The findings suggest that the platform’s regional focus and understanding of local viewing preferences have played a central role in its reputation for delivering relevant and dependable entertainment.
Founded in the UAE, STARZPLAY has built a substantial presence across the MENA region by offering a blend of international series, Arabic originals, and Turkish dramas—genres that continue to resonate with local audiences. The company’s ongoing investment in content personalization, AI-driven recommendations, and improved navigation tools appears to have contributed to positive consumer sentiment, particularly around ease of use and content discovery.
In audience discussions tracked by DataEQ, STARZPLAY was often praised for its streaming reliability, especially during live sports broadcasts. The platform’s coverage of high-demand sports events such as the UFC, Italy’s Serie A football league, and ICC cricket tournaments has helped reinforce its position in a market where consistent streaming performance remains a key differentiator.
CEO and co-founder Maaz Sheikh described the ranking as recognition of the platform’s effort to offer value through relevant storytelling and dependable service quality. STARZPLAY continues to expand across 20 countries, securing new sports rights and developing regionally produced content that reflects local culture and preferences.
The report’s findings underscore the competitive evolution of MENA’s streaming landscape, where audience expectations for localized, reliable, and culturally resonant entertainment are shaping how services position themselves. STARZPLAY’s strong performance suggests that a focus on regional authenticity, combined with solid technology infrastructure, remains a winning formula in one of the world’s fastest-growing digital media markets.
