Ever since Netflix’s recipe of original and exclusive shows took off and cashed in a lot of money, media companies have been scampering to imitate the business model. The latest such company to do so is YouTube which just announced seven brand new shows that can be viewed for free on its platform.
“When excited fans, brands, and creators tell us something, we listen. We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube—bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”
– Robert Kyncl, Chief Business Officer, YouTube.
YouTube is expanding beyond its subscription-based YouTube Red platform, where some of the platforms biggest YouTubers have created their own serialised shows, by including not just YouTubers but other celebrities in its new lineup of original shows. The full line-up is below:
- Ellen’s Show Me More Show: Like nothing Ellen has done before, Ellen’s Show Me More Show is a twice-a-week series built just for YouTube, giving fans behind the scenes access to some of the biggest stars and her favorite moments.
- Good Mythical Morning: Worldwide YouTube superstars—and hosts of YouTube’s most popular daily show—Rhett & Link will go to new heights in a long-form expansion of Good Mythical Morning, giving fans even more of what they crave: larger-than-life stunts, zanier challenges, and over-the-top laughs.
- Kevin Hart: What the Fit?: Kevin will team up with celebrity friends and YouTube stars each week as they attempt to master a different trending, grueling and sometimes ridiculous workout routine.
- I Am: Demi Lovato: Global music sensation and social advocate, Demi Lovato reveals a yearlong personal journey of music reinvention and deep discovery as she dives into the writing and recording of her new album in her new series, I Am: Demi Lovato.
- Best.Cover.Ever.: From Ryan Seacrest Productions and Endemol Shine North America, Best.Cover.Ever. is a cutting-edge talent competition series hosted by Ludacris where emerging talent from across the globe submit covers to YouTube to vie for the ultimate prize: an opportunity to perform a duet with a superstar artist. Submit your cover now at thebestcoverever.com.
- The Super Slow Show: YouTube stars The Slow Mo Guys will test the latest in technology to reinvent the way we look at celebrities, music, pranks, comedy sketches and more, giving a one-of-a-kind glimpse into what the world looks like in slow motion.
- Katy Perry Live Special: It’s real. It’s raw. It’s Katy Perry. Live on YouTube, The Katy Perry Live Special will take you inside of her world, revealing the experiences and emotions she poured into her all-new soul-baring music on the eve of her highly anticipated album launch. With unique access, global reach and surprise fun packed along the way, Katy will break it all down in this album listen-along, and if you stick around long enough, there might just be fireworks.
The move to YouTube is a smart decision to most of the off-platform celebrities, a move that James Corden took with his “The Late Late Show”, whose carpool karaoke videos were some of YouTube’s most viral videos of 2016. A similar trend is envisaged for these new shows.
Source: YouTube Blog
