Virgin Active in the UK is preparing to launch two new gyms that will rely on wearable devices for all activities within its premisses.
The new gyms will rely on wrist worn devices that will replace items like access cards, locker keys and will also track and measure treadmill activities and steps. The facilities will allow user to connect their own fitness apps to the machines to track their workouts. In addition, the gyms will also feature devices enabling members to browse the web or watch YouTube and Skype with friends.
We are constantly keeping track of the latest fitness technology available and how our members are engaging with these innovations,said Virgin Active’s chief information officer Andy Caddy to Marketing Magazine.
HD interactive screens would allow members to book classes, view which Personal Trainers are on the club floor and provide virtual workout advice.
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