Last night, at the Armani ballroom in the Burj Khalifa, Tecno Mobile, a leading Chinese manufacturer of high-end smartphones and feature phones, has announced its expansion into the Middle East and revealed two new smartphones. The smartphones, the Phantom 6 and the Phantom 6 Plus were launched to celebrate the company’s 10th anniversary.
“We believe that emerging markets are where the future growth is for smartphones.Across Africa in 2015 the sales of smartphone increased 108% which is still only one third of the total mobile phone sales volume. While the worldwide smartphone market growth is showing a noticeable slowdown, emerging markets are just taking off. We are excited to be making our Middle Eastern debut with the launch of an exciting new product later this month. The Middle East will be an important market for us as part of our growth strategy. We believe it is the perfect landscape to be taking our next step.”
– Arif Chowdhury, Transsion Vice President at Tecno Mobile.
Tecno Mobile’s Phantom 6 and 6 Plus are touchscreen-featured smartphones promising to ease the recharging process – use 124 minutes of talk time with only ten minutes of charge, and is priced at 899 AED for the Phantom 6 and 1399 AED for the Phantom 6 Plus.
Phantom 6’s ultra slim design with minimal aesthetics and subtly curved back perfectly fits into the palm. In addition to providing smooth multitasking with 3GB random-access memory (RAM), the new smartphone can also store up to 5,120 pieces of songs in mp3 format or 20 HD movies with its 32GB read-only memory (ROM), and is even expandable up to 128GB. The Phantom 6 features dual cameras and shoots 13 MP pictures. The cost of the Phantom 6 is AED 899.
Phantom 6 Plus’ superior performance and outstanding look has resulted from painstakingly treating 32 processes and handcrafting in 2,880 minutes. Tecno claims that a total of 32 apps can run in the back end without interference with its 4GB RAM; and its 64GB ROM enables one to store up to 12,000 songs in mp3 format, or at least 25 HD movies. For enhanced security, one of the highlight features of Phantom 6 Plus is its eye scanner to create a second password beyond fingerprint. In addition, complementary anti-virus software Trustlook is pre-installed on the device. As for the camera, the Phantom 6 Plus packs a 21 megapixel rear-facing camera. The Phantom 6 Plus will sell for AED 1099.
