SUBWAY Restaurants in UAE have collaborated with Marvel Studios to give fans access to the highly-anticipated “Avengers: Age of Ultron”, opening across UAE theaters on April 30th. SUBWAY will be bringing Marvel’s “Avengers: Age of Ultron” film to life in the Middle East and UAE with a host of social media, in-store, radio and out-of-home activities.
“The collaboration with Marvel Studios for the ‘Avengers: Age of Ultron’ movie is certainly a very exciting one. We believe this association will help us connect and engage with our consumers – the millennials – in a more meaningful way by offering something that they are really looking forward to.” Hicham Ghazal, SUBWAY Head of Marketing for Middle East & Africa.
“Marvel has an incredibly passionate fandom which we’ve witnessed first-hand by teaming up with previous Marvel Studios movies, globally. This time, we are bringing the brand’s association with the ‘Avengers: Age of Ultron’ movie for the first time to the MEA region and we’re excited to satisfy our mutual fans’ hunger for both SUBWAY meals and ‘Avengers’ content” added Ghazal.
“With SUBWAY joining as a promotional partner for ‘Avengers: Age of Ultron,’ Marvel has found new ways to reach a larger audience of fans.” said Stephanie Cohen, Vice President, Partnerships, Marvel Entertainment.
To win other Marvel’s Avengers: Age of Ultron movie premiums, fans can enter contests hosted on the brand’s Facebook page. SUBWAY® Restaurants in UAE will also be promoting a special meal along with the limited edition Marvel’s “Avengers: Age of Ultron” collectible cups, given with the purchase of any foot-long meals.
The action-packed Marvel’s “Avengers: Age of Ultron” opens in theatres across the UAE today.
