Sony MEA Announces Pre-booking, Pricing and Availability for the new Bravia OLED Television

Sony Middle East and Africa announced that consumers from the UAE will be able to make pre-bookings for its 55’’ and 65’’ BRAVIA OLED TV A1 series from Sony Centre at The Dubai Mall and other key retailers from the 17th of May till the 30th of June. The new BRAVIA OLED TV will be available in stores from July 2017, and consumers who pre-book will receive the XPERIA XZ Premium smartphone for free. Consumers can also pre-book online at https://goo.gl/5miiX7

The BRAVIA OLED TV A1 series offers a the superior picture quality of OLED powered by Sony’s 4K HDR Processor X1 Extreme, the world’s first Acoustic Surface sound system, and an edge-to-edge stand-less form factor. With over 8 million self-illuminating pixels, the BRAVIA OLED A1 series brings a significantly enriched visual experience with unprecedented black levels, rich and lifelike color, dynamic contrast, blur-less image and a wide viewing angle. The 4K HDR Processor X1 Extreme extends the capability of OLED to deliver a 4K HDR picture.

Sony was first to bring OLED to the market in 2007 with the XEL-1, an 11-inch TV display that was an outstanding achievement for its time. Sony has continued manufacturing award winning OLED displays for professional broadcast and video production. Sony’s professional OLED displays are used for editing, dallies review, graphics generation, special effects, as well as for broadcast and cinematic production.

“The BRAVIA OLED TV A1 Series will be a new addition to an array of best in class televisions that will expand from 23 models in 2016 to 37 models in 2017, offering customers a wider choice. Sony has over 10 years of OLED experience, and is pleased to introduce the BRAVIA OLED TV A1 series to the Middle East market. The BRAVIA OLED TV A1 series offers a completely new visual experience. The final product is a combination of Sony’s superior picture quality through our proprietary 4K HDR Processor X1 Extreme, and revolutionary sound from the screen itself – only made possible by Sony’s newly developed Acoustic Surface technology. The TV’s streamlined and minimalistic design truly makes it a technology marvel.” Shoji Ohama, Head of TV Marketing, Sony Middle East and Africa.

First Implementation of Acoustic Surface Sound Technology

Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology which emits sound from the screen itself. Thanks to the ingenious design, the entire screen resonates with sound, enabling a unification of picture and audio unattainable by conventional TVs. Unlike conventional LED where the sound emanates from the bottom or sides, the A1 series enables a fusion of image and sound, with voices appearing to come directly from the characters speaking and explosions coming directly from the screen. Additionally, the Acoustic Surface technology produces a wide sound and image synchronization from all angles, even off to the sides.

Design

The Acoustic Surface technology makes possible the edge-to-edge design of the A1 series by doing away with conventional speakers usually located to the sides or below the TV. The A1’s design eliminates any visible stand or speakers. The result is a unique form factor with no distraction from the picture. The easel support conceals a powerful sub-woofer and cable management system which can be folded in, against the TV, for wall mounting.

The new premium line of televisions support HDR (High Dynamic Range) which reproduces dramatic contrast. Sony’s 4K HDR Processor X1 Extreme advanced image engine further improves color accuracy, contrast and clarity and supports HDR10, HLG, and Dolby Vision for viewing the growing library of HDR content. The power of the 4K HDR Processor X1 Extreme also enables non-HDR content to be improved to near 4K HDR quality with object-based HDR Remaster technology that can detect, analyze and optimize each object in the picture to adjust the overall contrast. Together, Sony’s unique technologies provide a better HDR experience with greater clarity and a wider range of colors and contrast. The TRILUMINOS Display maps colors for a wider pallet, Super Bit Mapping 4K HDR reveals creates a smooth, natural picture without “banding,” dual database processing reduces on-screen noise while maximizing clarity. All these Sony technologies deliver a more realistic picture with subtle shades and depths of color and dramatic brightness and black levels.

Powered by Android TV

These new BRAVIA OLED televisions are powered by Android TV which brings movies, TV shows and thousands of apps into the home, making it easy to watch broadcast and cable TV, download entertainment, and play Android games directly on your television.