On the 4th of November Samsung launched the Samsung Gear S2 at the Dubai Mall in the UAE. Unveiled at Samsung’s exclusive pop-up shop at Dubai Mall, the Samsung Gear S2 is the company’s latest innovation in the wearables category; it is more versatile, more intuitive and more customizable than any Gear device before it.
“Samsung has spent years introducing brave new concepts to the wearable device market, and the Samsung Gear S2 reflects our most progressive innovation yet, faster and more user-friendly than any device before it, the Gear S2 ensures that no moment is missed and no opportunity is wasted. It’s the only accessory that a truly modern and mobile user will ever need.”
– Tarek Sabbagh, head of IM at Samsung Gulf Electronics.
Introduced in two different options – the Gear S2 Classic and the Gear S2 Sport – Samsung designed the Gear S2 to appeal to two distinct consumer preferences. The Gear S2 Classic is made for users who prefer a more timeless watch design, offering an elegant black finish with a matching genuine leather band. The Gear S2 Sport is ideal for those who are on-the-go and admire a minimalist and contemporary design. At just 11.4-millimeter thick, the Samsung Gear S2 sits lightweight and compact on your wrist. It also offers an incredibly vibrant viewing experience for a smartwatch, thanks to its 1.2-inch circular screen and its 360 x 360 resolution (302 ppi).With its vibrant screen, applications on the Gear S2 can be viewed with amazing clarity so that users don’t miss notification pop-ups. The Gear S2 is also powered by the latest Tizen OS and an optimized 1.0 – GHz dual core processor, letting the Samsung Gear S2 perform tasks easily and efficiently.
The Gear S2 is also fitness orientated with the new fitness functions on the Samsung Gear S2 encouraging users to stay healthy and active. The 24-hour activity log lets users view daily activity progress and patterns at a glance. It will also send reminder updates to motivate users to stay on track with their fitness goals.
The new smartwatch was made available to the public at the Galaxy Studio, an exclusive pop-up shop at Dubai Mall. Located at the mall’s Waterfall Atrium, the Galaxy Studio will be up and running until November 20, showcasing the new Gear S2, as well as the Samsung Galaxy S6 edge+ and Galaxy Note5. The Galaxy Studio pop-up shop, which has graced London, New York City and Seoul, allows consumers to try out the new Galaxy Gear S2 smartwatch and the company’s latest flagship phones—no strings attached. For the next 3 weeks, the Studio will offer a white-glove tour of the devices, a unique virtual reality experience, and 3 live DJs.
The Samsung Gear S2 Sport and Gear S2 Classic are available at major retailers in the UAE for AED 1,199 and AED 1,399, respectively.


