In an endeavour to find a unified voice for all its products, Samsung has enlisted Brody Associates in designing a new typeface that would be used on all its products, reflecting its global presence and inclusive of all the languages used in the markets Samsung is found in. This massive script includes 400 languages and over 25000 different glyphs.
The trick in developing SamsungOne is not only encompassing all those different languages, but to have them all scalable to work on on all devices, from personal electronics such as smartwatches and phones to household appliances like microwaves and fridges.
You can know more about the design philosophy in the video below.
https://youtu.be/3XlB-n2qLzk
Source: Samsung
