Yesterdy night, Novo Cinemas announced the grand unveiling of their branch at Ibn Battuta Mall. The retail entertainment destination offers guests a new, luxury proposition never seen before in Dubai. Following four months of renovation, the transformation marks a turning point in the evolution of cinematic experiences in the region.
The flagship cinema for Novo Cinemas at Ibn Battuta Mall – the second cinema within the Nakheel retail offering, with Dragon Mart 2 opening its doors in December last year – now features 7-star services, including two 7-star halls, a VIP lounge and butler service. Valet parking will also be available for guests for first time in the UAE at a cinema for ultimate convenience.
“This year will see Novo Cinemas expansion plans come to life as we continue to grow our presence in the region, with the aim of offering over 215 cinema screens by the end of 2016. The renovation of our UAE flagship cinema at Ibn Battuta Mall sets the precedent of what is yet to come, demonstrating what the future of cinema looks like. Staying true to our luxury proposition, our valet parking service brings another first to the UAE, reinforcing Novo Cinemas position as a pioneering brand in the cinema space. It also serves is a stepping stone in what will be a series of region-wide renovations to redefine the luxury entertainment experience.”
– Ms. Debbie Stanford-Kristiansen, CEO at Novo Cinemas
Additionally, the highly anticipated introduction of iPad ordering is now available for the first time in the UAE. With service at their fingertips, customers can enjoy concessions offering healthy, gourmet food options from the comfort of their seats, with an allocated kitchen and chefs on hand to cater to 7-star guests.
“We have been asking our patrons what they want; we’ve listened and now created this incredible venue to heighten the entertainment experience, enhance luxury and ensure that coming to a Novo Cinema is more than just watching a motion picture on a big screen. We’ve improved the technology, the facilities, added lounge areas which are in a similar calibre of those seen in airports and hotels – we’re setting a new benchmark in the cinema space and we’re proud to be leading the charge.”
Combining state-of-the-art sound and visual equipment, with premium concessions, premium lounges and a range of cinema experiences, including 7-star and IMAX, as well as standard cinema seating; Novo Cinemas at Ibn Battuta Mall provides a sensory delight. Beyond blockbuster films, Novo Cinemas is raising the standard of a traditional cinematic experiences through strategic partnerships, technological advances and alternative content.
To celebrate the grand reopening, Novo Cinemas treated VIPs, partners and fans with the exclusive advanced screening of ‘Captain America: Civil War’ in the Middle East, courtesy of leading global film distributers, Italia Film and Disney.
The opening comes following the announcement of Novo Cinemas new five-year strategic beverage supply and marketing partnership with Coca-Cola, which will see Novo’s thirsty entertainment goers enjoy access to the entire brand portfolio, including Coca-Cola, Fanta, Schweppes, Sprite, Coca-Cola Light, Coca-Cola Zero, Sprite Light, teFuze Frutea 2-in-1 drink and Arwa water.
To book your tickets to Novo Cinemas at Ibn Buttuta Mall today, visit www.novocinemas.com or via the Novo Cinema’s smart phone application available to download via the Apple App Store, Android Google Play or Blackberry App Store.
