Ford is making a strong push in the Middle East, capturing the attention of customers with an exciting lineup of new vehicles and services designed for a variety of lifestyles. This success is driven by strong performance in key markets like the UAE, Kuwait, Bahrain, Qatar and Saudi Arabia.
Leading the charge is the all-electric Mustang Mach-E, set to debut next year. This high-performance SUV stays true to the Mustang legacy, offering exhilarating acceleration and an impressive range. “Mustang Mach-E marks a pivotal moment for us,” said Kay Hart, president of Ford’s International Markets Group. “It’s our first fully electric vehicle for the region and truly one of the most exciting vehicles Ford has ever produced.”
Joining the Mach-E is the 2025 Territory Hybrid. As Ford’s best-selling model in the Middle East, the Territory Hybrid seamlessly blends electric power with a traditional combustion engine for maximum efficiency without compromising on performance. These new additions complement Ford’s existing electrified offerings like the F-150, Taurus and Ford Territory hybrids, demonstrating a clear commitment to an electric future.
But Ford isn’t just focused on electrification. The automaker is also enhancing the customer experience with the upcoming launch of Ford Connected Services and the FordPass app. “FordPass will connect you to your Ford like never before,” said Hart. Imagine being able to pre-cool your car remotely on a hot summer day before you even step outside – that’s the kind of convenience FordPass offers.
For adventure seekers, the 2025 Expedition Tremor is ready to tackle any terrain. Built by off-road experts, it features increased horsepower and torque, Intelligent 4WD with Terrain Management System, and a dedicated Rock Crawl mode.
Ford is also dedicated to providing personalized services, including online booking, pickup and delivery options in some markets, and Express Service for routine maintenance. To further enhance convenience, a new parts distribution center in the UAE is scheduled to open in January 2025, ensuring faster delivery of parts to keep Ford owners on the road.
