Criteo, the performance marketing technology company, released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of eCommerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.
The findings in this report are based on Criteo’s analysis of individual transaction-level data from more than $160 billion of sales globally. The report highlights that mobile devices such as smartphones and tablets are now responsible for more than one third of eCommerce globally. Key takeaways include:
- Mobile commerce currently makes up 34% of total retail eCommerce transactions globally, which Criteo predicts will grow to 40% by the end of 2015. KSA’s mobile share is above the global average at 38%, and the UAE is close to the average at 28%.
- The majority of mobile transactions in most major countries are now from smartphones, with the exception of Germany and the U.K. Increased comfort level with purchasing and larger screen sizes are credited for the increase.
- Consumers now view the same amount of products on both desktops and smartphones, but with lower add-to-basket and purchase rates on smartphones.
The huge growth in mobile transactions over the past quarter shows that consumers are now very comfortable purchasing on smartphones across all categories, said Jonathan Wolf, chief product officer, Criteo. There really is no limit to this growth – mobile is now more than half of all eCommerce transactions in advanced markets like Japan and South Korea.
To download Criteo’s complete Q1 2015 State Of Mobile Commerce report, visit http://www.criteo.com/resources/mobile-commerce-q1-2015/.
