Microsoft launches new Windows 10 devices in the UAE

Microsoft Gulf have recently unveiled the Surface Pro 4, Lumia 950 and 950 XL devices in the UAE, devices that take advantage of powerful and versatile hardware to unlock a gateway to new Windows 10 experiences. Designed to offer users the best of Windows 10 combined with powerful and performance driven technology, the new devices include innovative features including fast and secure login with Windows Hello (which is sold separately); improved touch and pen experiences on Surface; and Continuum for phones, which enables the new Lumia 950 and 950 XL phones to work like PCs.

“With our bold ambition of creating more personal computing and empowering individuals to do more, we are taking innovation to the next level and building upon the unique experiences of Windows 10 for our users. Surface Pro 4 brings together the performance of a laptop and the full power of Windows 10 with the portability of a tablet giving users the ability to achieve greater mobility and productivity. We designed Lumia 950 and Lumia 950 XL for people who want the most productive smartphones running the most productive operating system. People like mobile professionals who want a premium phone that can work like a PC; now have the perfect partner for their Windows 10 devices in Lumia 950 and Lumia 950 XL. With full Windows 10 and features like Continuum for phone, it’s easy to do more than ever from your phone whether you’re in the office, at home or on the road.”

– Mohammed Arif, Windows Business Group Lead

The first device was the veritable Surface Pro 4, a tablet that Microsoft says can replace your laptop, has gotten faster and lighter. At only 8.4 mm thin, it features a stunning 12.3-inch PixelSense Display and 6th Generation Intel® Core™ m, Core™ i5, and Core™ i7 processors, enabling everyone from students to professionals to get more done on the go. It is not only 30 percent more powerful than Surface Pro 3 but also quieter,runs cooler, and is even more efficient with up to nine hours of battery life. The new Surface Pro 4 Type Cover takes Surface Pro 4 from tablet to laptop in an instant and features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing.

The other devices released were the Lumia 950 and Lumia 950XL, the first phones to come preloaded with Windows 10. They both feature Continuum for phones, enhanced by the optional Microsoft Display Dock accessory. This Windows 10 feature allows people to use their phone like a PC by connecting it to a monitor and transforming it for larger-screen entertainment, or adding a keyboard and mouse to work like a PC with Windows 10 apps like Microsoft Office, while simultaneously taking calls or performing other tasks. And Microsoft’s PureView technology is built into both Lumia 950 and Lumia 950 XL cameras, boasting a 20MP sensor and triple LED natural flash. The camera captures the perfect image, even in the most challenging conditions, and those photos can be automatically synced across all Windows 10 devices with the Windows Photo app and shared easily with friends and family.

In UAE, customers can purchase Lumia devices across all stores, starting at an estimated retail price of AED 2,099 for Lumia 950, AED 2,349 for 950 XL. Accessories such as the Microsoft Display Dock can be availed at a special launch price of AED 99, and the Continuum Accessory Pack at AED 499. Surface Pro 4 and new accessories are available for order for commercial customers only through Alpha Data and Sharaf DG as well as other Microsoft’s authorized resellers; the following prices: