Apple today premiered its newest store in the Middle East, Apple Dubai Mall, with a 186-foot curved storefront and balcony overlooking Burj Khalifa and the Dubai Fountain. Envisioned as a space for the community to gather, learn and be entertained, Apple Dubai Mall will serve as a venue to watch the spectacular evening fountain shows and host Apple’s new global in-store experience, “Today at Apple,” also announced today.
We view our stores as a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their community, said Angela Ahrendts, Apple’s senior vice president of Retail. And what better place to come together than overlooking Dubai’s epicenter, where the Dubai Fountain, Burj Khalifa and Dubai Mall meet. We are so honored to have a home at one of the world’s most incredible and dynamic intersections.
“Today at Apple” Programming
“Today at Apple” offers programs with more than 60 different sessions in creative skills, including:
– Studio Hours are Apple’s version of a professor’s office hours. Creative Pros host 90-minute sessions on topics from art and design to documents and presentations. Anyone is welcome to bring in a personal project for advice from experts, or to use the space to work alongside others.
– Photo or Sketch Walks help attendees go beyond capturing moments by exploring new techniques hands on as they interact in their local community. Photo Walks include sessions such as framing architecture or capturing action on video, while Sketch Walks explore observational drawings, watercolor and brush techniques, and more.
– Kids Hour is designed to spark imagination and creativity through fun, hands-on projects. Sessions include coding with Sphero robots, Creating Music with GarageBand, and Making Movies Together with iMovie.
– Coding sessions are meant to introduce anyone to coding through Swift Playgrounds™, an iPad app designed to make coding interactive and fun for beginners. These sessions will explore coding concepts with the same code professional developers use every day.**
– Photo Labs bring in talented photographers to experiment with new techniques and styles or uncover a new point of view in hands-on sessions. Similarly, Music Labs explore different genres and beats to introduce new tools to musicians of all levels.*
– Pro Series take advanced users on a deep dive into Final Cut Pro X and Logic Pro X with sessions on color correction and grading to post production, or audio mixing to editing for emotion, and more.*
– Perspectives and Performances, offered at select stores, feature influential artists and musicians talking about their creative process or sharing their talents live.
To deliver the new programs, each store will receive new Forum Displays, mobile screens created by Apple’s design team specifically for “Today at Apple” sessions, and updated seating and sound.
Apple’s first two stores in the United Arab Emirates have welcomed more than 4 million visitors since opening in Dubai and Abu Dhabi 18 months ago.
Upcoming events, registration and more information is available at: apple.com/ae/retail/dubaimall.
