LG has made available in the UAE and GCC markets, the LG PuriCare air care lineup that employs state-of-the-art air filtration technologies to rid the home of invisible air pollutants.
As the summer heat in the Gulf region knocks fiercely on household doors, it mandates that families spend most of their time in the great “indoors”. A major concern often neglected or under considered is the quality of the air that looms within households. Numerous studies conducted over the past few years have indicated that the quality of indoor air is often times more seriously polluted than the quality of air outside, even in the most polluted cities around the globe.
Because so many residents and children of the UAE and gulf region spend a great deal of time indoors, particularly during the hot summer months, health risks associated with indoor pollution are far more likely than those caused by pollution breathed in outdoors.

The LG PuriCare is equipped with a Smart Indicator and Smart Lighting that help users to check the condition of air inside the home. The Smart Indicator shows the air quality more accurately with quantitative figures, and it gives users real-time readings on a crystal-clear display. This allows users to monitor changes in air quality over time. The Smart Lighting shows the indoor air quality in four colors that help users to easily understand the level of air quality.
An array of advanced filters is also used in the LG PuriCare air purifiers. The first line of defense is provided by the Dual Protection filter, which removes large dust particles, hair, pet fur and even bacteria. Next, the Allergy HEPA Filter powered by 3M Tech does its part, combating sand dust, allergens like pollen or dust mites and mold. The Triple Care filter removes formaldehyde1, a highly toxic chemical that has the potential to cause serious illness. It also eliminates sulfur dioxide (SO2) and nitrogen dioxide (NO2), which are known causers of smog, while also reducing the presence of nasty smells. For a final round of purification, the Plasmaster Ionizer sends out over two million Plasmaster ions to sterilize the air, protecting users against potentially harmful contaminants including viruses, allergens and bacteria.
