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Reading: Kodak is doing what it does best: bringing back the Super 8 era
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Kodak is doing what it does best: bringing back the Super 8 era

GEEK DESK
GEEK DESK
Jan 8

In a pleasant surprise to this year’s CES, Kodak announced the return of the Super 8 camera.

On the heels of celebrating 50 years of manufacturing Super 8 film, Kodak is said to be launching an initiative aimed at putting Super 8 cameras into the hands of a new generation of filmmakers as well as meeting the needs of top directors, indie filmmakers and others who appreciate the art and craft of filmmaking.

The Kodak Super 8 Revival Initiative reaches beyond the introduction of a new camera. The company said it has built a roadmap that includes a range of cameras, film development services, post production tools and more.

It is an ecosystem for film  said Jeff Clarke, Eastman Kodak Chief Executive Officer. Following the 50th anniversary of Super 8, Kodak is providing new opportunities to enjoy and appreciate film as a medium.

Like the older Super 8 cameras, the new model records on cartridges that hold 15 m of celluloid film. Users then send the used cartridge to Kodak where it’s digitally converted to video. User can then retrieve the footage from the company’s cloud service. Audio is recoded on an SD card and can be synced in editing. The new Super 8 can shoot in at 9, 12, 18, 24 and 25 fps.

The camera is expected to be priced between US$400 and $750 when it’s released in the fall of 2016, with film cartridges going for $50 to $75.

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More details about the announcement here.

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