September is always an exciting time for Apple fans around the world, and this year the company didn’t disappoint. Apple introduced iPhone 7 and iPhone 7 Plus, packed with new features. The new iPhone features new advanced camera systems, more power and performance with what Apple says is the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new finishes, and water and dust resistance certification.
New Advanced Camera Systems
The new camera systems now packs a 12-megapixel shooter and includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.
Additional Camera Advancements Include:
- New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
- New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
- New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.
More Performance & Battery Life
The new Apple A10 Fusion chip features a new architecture that powers the devices with four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.
Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.
Audio Experience
New stereo speakers offer immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.
Apple also introduced New AirPods™, the new wireless headphones. The new AirPods feature the new Apple W1 chip and feature improved sound and industry-leading battery life.
The iPhone 7 and iPhone 7 Plus come in silver, gold and rose gold and two all-new black finishes, a black finish that has an anodized matte appearance, and a jet black finish. The new iPhones are also spill, splashe and dust proof.
Pricing & Availability
iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at AED 2,599, and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
The new Apple-designed wireless AirPods including charging case will be available for AED 649 from Apple.com and Apple Stores beginning in late October.
Additionally, customers in the UAE can preorder the new iPhone from Etisalat and Du starting Friday September 9.
