Instagram has officially announced the launch of its tools for businesses which includes new business profiles, analytics and the ability to run ads directly from within the app.
We’ve grown to 200,000 active advertisers on Instagram, and the vast majority of those are small to medium businesses, said Instagram’s Global Head of Business and Brand Development, James Quarles. fifty percent of people follow a business on Instagram, and sixty percent learn about products and services on Instagram.
The new business tools will include:
Business profiles
Business profiles will have features like contact button as well as directions on the profile page.
Insights will enable the business account to have information about who their followers are and which posts resonate better than other.
Business accounts will be able to promote their posts, target audience from within the app itself and add a button encouraging people to take action.
Instagram’s business tools will roll out in the United States, Australia, and New Zealand first and then roll out globally by the end of 2016.
