Huawei launches Honor 6 Plus with Souq.com

Honor, in partnership with Souq.com, has announced the launch of the Honor 6 Plus in the Middle East. The device will be sold exclusively on Souq.com, and will be available from 18^th May at a price of AED 1,399.

The e-commerce only Honor brand, owned by Huawei has been a year in and has seen its global revenue growth increased 24 times over as it entered 57 global markets in only six months. 20 million units were sold, which led to a total sales revenue of 2.4 billion USD.

“Honor is a sub brand of Huawei, focusing the generation of the promising internet youth ‘Honor’ emphasizes the connection between the brand spirit and users, leverages the high quality and price, mainly focusses on Internet users, and sells mainly through e-commerce platforms. We believe in digital, that’s why we are partnering with the biggest e-commerce platform in the region, Souq.com.” Mr. Sun Baigong, Head of online sales in consumer BG, Huawei Middle East.

The Honor 6 features a “World First” bionic parallel and dual rear camera with super max aperture. Featuring a dual rear camera, means that the light capture is doubled. The camera is able to focus within 0.1 seconds and take panoramic images, recording all depth of field information.

The super max aperture is adjustable from F.095 to F16, and adds an SLR camera quality virtual background effect to pictures. Because the camera records all depth of field information, the aperture and depth of field can be easily adjusted before and after taking images like you’ve seen with the Lytro. The device also has a “super night mode” which applies a proprietary multi-frame timing synthesis algorithm, and supports intelligent computing or manually set a long exposure time capturing DSLR.

The phone boasts a 5.5 inches negative JDI screen. The 1500 to 1 ultra-high contrast screen has 85% color saturation, which is 20% higher than a normal smartphone. ( We noticed at the press conference, the phone was benchmarked against the iPhone 6, stay tuned for our review and we’ll confirm this.)

The new device boasts a super-fast charge and over the top battery. Fully charging in just 2 hours, 51 minutes, the device will last for 1.25 days on heavy usage which is a very huge claim.

“We’re excited to be partnering with Huawei to bring what is probably one of the most exciting smartphone brands for the young generation to this region. We have seen a huge appetite for high-tech, moderately priced smartphones on Souq.com, especially in KSA and UAE where we can sell tens of thousands of devices in a single day for a big launch. And this is our biggest, so we have very high expectations for its reception and success in this market.” Ronaldo Mouchawar, CEO & Co-Founder of Souq.com