Huawei Honor, one of the largest smartphone e-brands, is set to gain more traction with consumers in the Middle East through its exclusive new partnership with 20th Century Fox and Empire International – supporting the regional launch of the hot new movie from the X-Men series, Apocalypse, on 19th May. This latest strategic partnership, the first of its kind for Huawei Honor, is part of the brand’s plan to further broaden its user fan base.
Huawei Honor is offering its fans the opportunity to sign up to its website www.HonorArabia.com until 31 May to win honor’s latest smartphone device, the Honor 5X, as well as exclusive X-Men gifts, including an X-Men laser keyboard, X-Men USB. Customers purchasing the Honor 5X, Honor 7 or Honor 6 Plus during this period of time will also receive a customised X-Men phone cover.
“This is the first partnership of its kind for honor, so we are delighted to be bringing it to the GCC. The X-Men: Apocalypse movie highlights two elements that are in line with honor’s brand spirit: technology and bravery, so it’s a relevant fit for the brand. We always have our end-users in mind through everything we do which is why Honor always looks to collaborate on activity that ‘digital natives’ care most about including technology, music and entertainment.”
– Chris Sunbaigong, Vice President of Huawei Honor.
The highly anticipated next instalment in the X-Men franchise, X-Men Apocalypse, is a super hero movie of epic proportions, that closes out the prequel trilogy which includes 2011’s X-Men: First Class and 2014’s X-Men: Days of Future Past. The film will see ‘Apocalypse’, the first and most powerful mutant from the Marvel universe, come back after thousands of years to create a new world order.
