Honor, the world’s no. 1 smartphone e-brand from Huawei, has officially launched its new Honor 7 device to the Middle East at AED 1,399 and is set to become Honor’s best-selling device catapulting Honor to achieve 10% market share in the Middle East.
The new Honor 7 device will be available from 18th October. Consumers can pre-register on www.HonorArabia.com for a promo-coupon worth AED 150 to use on their first Honor 7 purchase on Souq.com.
The device has already received global praise as a phone with all the high-end specs without the high-end price and has subsequently experienced huge success, selling out in China in just two minutes. Purpose-built for single-handed use, the Honor 7 packs a raft of game-changing smart functions and multimedia capabilities operated through its unique smart button and gesture-enabled fingerprint sensor.
“The Honor 7 clearly demonstrates our capability to offer young tech savvy consumers in the Middle East, a smartphone that far exceeds their expectations. Not only that, but due to our unique factory to consumer business model which eliminates the need for bricks and mortar stores, we can offer a phone that inspires action and creativity at a surprisingly accessible price. We place our users at the heart of our business and are dedicated to getting closer to the end user through our unique business model. For example, we have our dedicated HonorArabia.com website where consumers can browse and learn about our products, and we even invited a number of our existing Honor users to come and enjoy our launch event as we wanted them to be a part of the celebration.” Chris Sun Baigong Vice President of Huawei Honor in the Middle East
The Honor 7 boasts a beautifully designed metallic, air brushed body with a 5.2-inch encasing as well as carefully positioned buttons and sensors that allow for single-handed operation. Its self-learning fingerprint sensor allows for rapid authentication and supports intuitive gesture controls that enables users to do everything from answer calls to take photos. The Honor 7’s 20 MP rear-facing camera is powered by a Sony IMX 230 sensor and Honor’s PDAF fast-focusing technology puts it squarely on par with some top end cameras today. The camera also offers easy to use tricks and features ranging from the Good Food mode, turning food photography into a breeze, to a revolutionary light-painting capability through which users can construct vibrant artistic images, turning any amateur into a professional photographer in an instant.
Honor marked the launch of the Honor 7 phone with an event for partners, media and fans on 12th October at Al Quoz in Dubai.
They focused on the looks
The Honor 7’s metallic body is air-brushed with a ceramic sand-blasting surface treatment, offering a premium finish. The device’s ergonomic 5.2-inch encasing and carefully positioned buttons and sensors meanwhile allows for single-handed operation for ease of use.
Intuitive fingerprint tech
The phone’s frame-free metallic fingerprint reader allows for rapid 360-degree fingerprint authentication from various angles and even boasts a self-learning capability that allows scanning accuracy to be enhanced through the subtle re-recording of registered fingerprints during use. The reader also supports intuitive gesture controls that enables users to do everything from answer calls to take photos.
Performance to boot
Powered by the ever-intelligent HiSilicon octa-core Kirin 935 processor with its A53 and punchy 3GB RAM and 16GB ROM offering, the Honor 7 has the muscle to offer consistently smooth performance. Its L-shaped circuit board meanwhile eliminates the possibility of overheating. When it comes to connectivity, Huawei’s Signal+ technology and a smart dual-antenna design allows for the networks with stronger signals to be found at 80-times the average speed of similar devices. Coupled with a long-lasting 3,100mAh battery, which offers exceptional standby and use times as well as reverse and quick-charging capabilities, the Honor 7 is ideal for those who aren’t near a charger all the time.
Camera
The Honor 7’s superior multimedia capabilities are facilitated in part by its 20 MP rear-facing camera, which is powered by a Sony IMX 230 sensor and Honor’s PDAF fast-focusing technology that allows its f/2.0-aperture lens to focus in as little as 0.1 seconds. The 8MP front-facing camera meanwhile offers a wide-angle f/2.4 aperture lens and built-in LED flash. Complimented by the Honor 7’s image enhancement capabilities and panorama feature, it’s the perfect selfie or ‘groufie’ tool. For the creatively inclined the Honor 7 offers a host of personalized filters, while its Good Food mode makes taking professional-grade meal shots a breeze. The device is also equipped with a revolutionary light-painting capability through which users can construct vibrant artistic images.
Smart Features
Built to redefine mobile internet experiences, the Honor 7 offers exceptional smart capabilities aided in part by its smart key, an additional button placed on the left-side of the device that can be used for snappy Google searches on-the-go. The equally well placed fingerprint reader on the back of the device meanwhile also functions as a camera trigger, enabling users to take selfies without having to flip the Honor 7. For added convenience, the Honor features more voice capabilities, such as the ability to be woken up with a designated command, like “Hey Honor”. Follow that up with a “where are you?” and the device will call out to you, indicating its location. The Honor 7 also makes taking screenshots easier with its smart knuckle feature, through which users need only tap on the screen twice with their knuckles for an instant full-screen capture.
