El Grocer and Henkel have entered into a partnership which is the first of its kind in the region, in an effort to support FMCG brands’ presence online beyond the standard digital marketing process and into more sales generating online activities.
The deal is a ‘pilot test’ aimed to use global best practices to deliver a great online shopping experience utilizing Henkel’s flagship brands and brand equity and generate measurable sales via direct (or immediate) promo codes/discounts, sampling, as well as supporting top-of-mind awareness.
We are thrilled to have formed this strategic partnership with Henkel for testing and optimizing brands collaborations in Dubai, said Mickael Costache, Country Manager at el Grocer about the deal. We hope to bring value to our users by providing them brand specific discounts and add value to brands by giving them a new channel to drive their online sales. This innovative partnership will ultimately drive an increase in brand equity and loyalty.
For more details on El Grocer, you can check out our review of El Grocer here, and download the app here.
