Guvera, a platform for music streaming, has announced the launch of its service in the UAE, offering users free access to millions of tracks from Arabic, International and Bollywood artists.
Commenting on the launch, Mr. Darren Herft, Chief Executive Officer of Guvera, said:
We are both proud and excited to be launching our international music streaming offering to UAE; a market that is truly diverse in terms of its taste for music. We plan to provide our Emirati and expatriate users with the best expert-curated local and international music content – all they have to do is hit the ‘play’ button.
Guvera “Play” is an ad-supported service with no costs or subscription fees. A feature of the service is #Play, which provides users with the ability to tailor their music experience based on their mood, activity or genre using hashtags (#). Additionally, users will also have the option to subscribe to Guvera’s premium on-demand service ‘Guvera Platinum’, for AED 32.99 per month.
Guvera is available for Android, iOS and Windows Phone, tablets and smartphones, as well a desktop version via www.guvera.com. As of this week, Guvera is also available to use on the Apple Watch.
We are currently reviewing the app and will give our feedback soon.

