Why go full-frame if you can go medium format? For years, medium format cameras have been confined to select players such as Hasselblad and Phase One, but lo and behold, Fujifilm is braving the world of medium format while skipping over the full-frame entirely with their new Fujifilm GFX 50S camera.
“The world just does not fit conveniently into the format of a 35mm camera.”
The GFX 50S uses the company’s new G-format sensor, which is custom built with dimensions 43.8mm x 32.9mm. That’s almost twice as big as full-frame sensors on the market and about four times the size of sensors used in the company’s APS-C cameras, while boasting 51.4MP and X-Processor Pro imaging processor. The aspect ratio is 4:3; however you can also shoot in 3:2, 1:1, 4:5, 6:7 and 6:17. To top it all of, it’s also mirrorless.
Three new lenses will accompany the GFX 50S (using the new G-Mount): the GF120mm f/4 macro lens, a GF32-64mm f/4 and a GF63mm f/2.8 prime. Later next year, Fujifilm is also planning to launch three more lenses: GF35mm f/2.8, GF23mm f/4 and GF110mm f/2.
As for pricing, the only indication from Fuji is that it’s “well below $10,000”, making it more affordable than its medium-format competitors.
Full press release here.
