Facebook is testing a new tickets buying feature which enables users to directly buy event and concert tickets from within its site and apps, and said that it has teamed up with Eventbrite and Ticketmaster to do so.
Millions of people use Facebook to discover and learn more about local events, said a Facebook spokesperson. In our research, we’ve found that some of the top reasons why people don’t go to an event are because they found out about it too late or they didn’t know who else was going. In addition to giving people meaningful social context around events they might consider attending, this pilot will allow people to make ticket purchasing on Facebook easier and faster, especially on mobile devices.
The feature is currently in a pilot program in the US and is being rolled out on Facebook’s web (desktop only) interface, iOS and Android apps. The new feature will roll out globally once the pilot program is complete.
Source & Images: Venturebeat
