Did you spot anything different about Facebook’s logo this morning? Possibly not, if you are already logged in. The social network has updated its logo and introduced a trimmed down, rounder one.
The new logo is designed by Facebook’s in-house team and Eric Olson from Process Type Foundry. In a statement to Brand New, Facebook creative director Josh Higgins explains the facelift.
[quote type=”border_left”]When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olson—whose typeface Klavika was used in the original logo—and developed a custom typeface to reflect where we are now and where we are headed.[/quote]
