If you build it, Facebook will acquire it. Instagram, Oculus and WhatsApp are only some of the 50+ acquisitions the social media giant has made over the years in its effort to acquire talents and products. The latest app to come under the blue and white umbrella is Masquerade a live video filter app available on iOS and Android.
“Video communication is exploding. At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance. Now, we’re excited to join forces with Facebook and bring the technology to even more people. Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.”
– Eugene Nevgen, CEO
Masquerade’s three founders — Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin will work out of Facebook’s London offices. The terms of the acquisition have not been revealed.
“While we will be partnering with Facebook to integrate our technology, the app will stay up and running, so you’ll continue to record fun selfies and keep using the product. You can also expect us to keep adding fun features!”
You can download MSRD from the Apple App Store here and the Google Play Store here.
Source: Masquerade
