As part of Emirates and Dubai Tourism’s global campaign “See you in Dubai”, Emirates and Yahoo have come together to launch a new content experience that invites global travelers to explore and uncover the multitude of exciting hidden gems of Dubai.
Called “Hidden Dubai”, the custom destination allows people to discover Dubai through the eyes of passionate travelers. With so much on offer in Dubai to cater to the different passion points of global travelers, the page follows the interests of six travelers as they discover Dubai through shopping, food, culture, family activities, outdoor adventures, and various city events.
The travelers will be sharing their experiences on an interactive social map and providing video content of firsthand points of view as they embark on a three-week journey of Dubai. Additionally, the destination is full of rich content, including video, gifs, and images, custom produced by Yahoo to provide valuable insight and information on the city.
By combining the power of technology, social media and modern content that is both professionally produced and is user generated, people will be able to see the diverse offerings of Dubai in fun and authentic experiences that are sure to excite those with plans to come to Dubai and inspire those who are considering it, said Farimah Moeini, Head of Travel, Yahoo Maktoob.
Follow this stories here: http://yahoo-hiddendubai.com/
