Today, at the Nassima Royal Hotel in Dubai, Bang & Olufsen unveiled the BeoLab 90, the latest product by the 90 year old company, to celebrate Bang & Olufsen’s innovative heritage and timeless design philosophy.
The highly sophisticated, gorgeous-looking loudspeaker contains a multitude of technologies. It is a perfect mix of world-class design and acoustics in, what may well be, the most complete and powerful digital loudspeaker ever designed for use in the home.
BeoLab 90 is fitted with Bang & Olufsen’s new Active Room Compensation technology, which makes up for the impact of your room, your furniture, the placement of the loudspeakers and the location of the listening position. By this, it is able to stage the sound so superbly you can hear precisely where the individual band members or the actors in your favourite movie are placed.
The BeoLab 90 also offers unique Beam Width Control, which enables you to change the width of the sound beam to suit different listening situations. I got to experience this unique technology at the unveiling event today and a smile lit up my face as you could easily here the difference in sound when sitting in the sweet spot of the room. You can easily change the listening experience from a dedicated sweet spot to a party all-over the room setting, just by the touch of a button. When family and friends are gathered for a film experience, the wide sound setting will provide a great cinematic experience.
“BeoLab 90 is the future of sound. This intelligent loudspeaker measures the acoustical effects of its surroundings and directs superb sound to your favourite listening position. You do not have to be close to the speaker or even in front of it to get an excellent sound experience,”
– Bang & Olufsen CEO Tue Mantoni.
BeoLab 90 has a unique and impressive appearance with no apparent visual front, which substantiates the all-embracing acoustic performance of the loudspeaker.
The 360º design is based on a complex aluminium cabinet totalling more than 65 kg of aluminium, so the structure is rock solid. The black fabric covers in front of the speakers hover like sails in a breeze and the curved wooden base lifts up the large structure from the floor, allowing the loudspeaker to fit in with the interior design anywhere in your home, so long as you have the strength to move it around; it weighs 137 kgs.
The BeoLab 90 can be experienced in selected Bang & Olufsen stores as of November 17th, 2015 – the 90th anniversary of Bang & Olufsen. The recommended price of BeoLab 90 is AED 350,000 per pair with first deliveries expected at the end of the year.
Also on display at the unveiling event were some of Bang and Olufsen’s other products.
Photos taken by Chamath Jayakody.
