Apple’s World Gallery ad campaign which was launched in March and featured photos exclusively from iPhone 6, has won the biggest prize in the Cannes Lions Outdoor category. The Cannes Lions Outdoor prize focuses on outdoor ads such as billboards and posters.
Apple’s “Shot on iPhone 6″ picked some of the best shots taken by users to highlight the camera’s capabilities.
[quote type=”border_left”]It’s not just a great idea, it’s a game changer, it’s really opening a new way of doing things and changing behavior, said jury president Juan Carlos Ortiz.[/quote]
in Dubai, United Arab Emirates
The Cupertino company also won five Gold Lions awards for specific “Shot on iPhone 6” posters in the campaign.
Check out the winners here.
