Apple unveiled the all-new MacBook, reinvented in every way to deliver the thinnest and lightest Macs ever.
Every component of the new MacBook has been redesigned to create a Mac that weighs just two pounds and is 13.1 mm thin. The new MacBook features a 12-inch Retina display that is the thinnest ever on a Mac, an Apple-designed full-size keyboard which is dramatically thinner and highly responsive, the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac, a compact USB-C port for data transfer, video out and charging in a single connector, and a new battery design that maximises every millimeter of space to deliver all-day battery life.
Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook.
The new MacBook is designed around an all-new full-size keyboard that uses an Apple-designed butterfly mechanism, 40 percent thinner than a traditional keyboard scissor mechanism yet four times more stable, providing greater precision no matter where your finger strikes the key.
MacBook also features the all-new Force Touch trackpad that features a built-in force sensors allowing users to click anywhere and haptic feedback that provides a responsive and uniform feel. Users can even customise the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.
Battery wise, the new MacBook has 35 percent more battery capacity and can deliver an all-day battery life with up to 9 hours of wireless web browsing and up to 10 hours of movie playback.
The new MacBook also features a new, versatile, USB-C port that supports higher wattage charging, USB 3.1 Gen 1 (5Gbps) data transfer and DisplayPort 1.2 all in a single connector that’s one-third the size of a traditional USB port.
The 1.1 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 all new MacBook starts at AED 5,199.
While the 1.2 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 MacBook starts at AED 6,299 and are available in three aluminium finishes—gold, silver and space grey.
The all-new MacBook will begin shipping Friday, April 10 through the Apple Online Store, and select Apple Authorised Resellers.
