Apple today officially welcomed Beats Music and Beats Electronics to its family after finalising the $3 billion acquisition.
Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. reads an announcement on Apple.com.
Apple’s announcement links to BeatsByDre.com, the official Beats website, while people buying products from the Beats website will now be routed through the Apple Store.
Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music, Apple adds. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next.
Apple senior vice presidents Eddy Cue and Phil Schiller emailed employees to announce that Beats is officially part of the Apple family.
The email, obtained by The Daily Dot, read:
Today Beats officially joins the Apple family!
On behalf of all Apple employees around the world, we would like to extend them our warmest welcome.
Music is in our DNA. In Beats, Apple has found a team of creative and talented people who are as passionate about music as we are.
Jimmy lovine, Dr Dre and the team that has built Beats have created music products that customers love. And what we will do together is going to be even greater than what we could have done on our own.
This is going to be a lot of fun!
Eddy and Phil
Apple has also dismissed speculations that it will be firing a number of beats employees following the successful a acquisition.
