Apple today announced the all-new Apple TV, bringing a new experience to the living room based on apps built for the television. The new Apple TV remote features Siri, giving users the capability to search with voice for TV shows and movies across multiple content providers simultaneously.
https://www.youtube.com/watch?v=HQ2rvoylMK8
The all-new Apple TV is built with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote. Apple TV runs the all-new tvOS operating system, based on Apple’s iOS, enabling millions of iOS developers to create new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store.
There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television, said Eddy Cue, Apple’s senior vice president of Internet Software and Services. Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.
The new Siri Remote simplifies the way users select, scroll and navigate through content while bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Developers can take advantage of the built-in accelerometer and gyroscope, and the touch surface on the Siri Remote to create games and other app experiences which Apple says it’s never been seen before.
Apple TV features the Apple-designed A8 chip for even better performance, giving developers the ability to build engaging games and custom content apps for the TV.
tvOS is the new operating system for Apple TV, and the tvOS SDK will provide tools and APIs for developers to create experiences for the living room. tvOS supports key iOS technologies including Metal, for detailed graphics, complex visual effects and Game Center, to play and share games with friends.
A new Xcode beta is available for developers today that includes the tvOS SDK at developer.apple.com/xcode/downloads. Developers can request an Apple TV developer kit at developer.apple.com/tvos/
Pricing & Availability
The new Apple TV will be available at the end of October in a 32GB model and a 64GB model, Apple’s retail stores and select Apple Authorised Resellers. Pricing will be announced at availability in the UAE.

