AMD (NASDAQ:AMD) has joined with The Associated Press to form a new virtual reality experience channel to fuel next-generation journalism. As part of the collaboration between the companies, AP will leverage AMD Radeon™ graphics technology to render lifelike VR environments built around news and documentary content, and AMD will provide the hardware platforms, software technology and VR expertise to support AP’s journalism in VR and 360 video.
VR journalism is a new age of truly captivating and experiential news that can put all of us at the heart of the events that shape our world. On the scene and in the moment, virtual reality can free us to learn and explore another time and place as if we were there. From the shouts and cries to the cheers and parades, VR journalism presents a rare opportunity to experience the world seemingly from within.
“VR can help people achieve a visceral experience of news and documentaries so they can feel what it’s like to actually be there,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group. “The technology can enable us to figuratively walk in another’s shoes, leading to greater understanding and empathy. The Associated Press is one of the most trusted sources of independent newsgathering, and AMD is a leading innovator for computing and visualization technologies. AMD Radeon graphics are designed to power the most realistic experience possible for audiences everywhere, and together with AP we’ll work to fuel the expansion of the global VR ecosystem.”
