Alcatel, a multi award winning brand of TCL Communication, marks its return to the Middle East and Africa region with a portfolio of innovative, feature-rich and affordable smartphones that is set to take the industry by storm. Alcatel’s devices include the stylish IDOL 3; the water, dust and shock proof GO Play; and the most affordable entry and mid-range smartphones, PIXI and POP.
Alcatel smartphones are designed to meet the demands and expectations of consumers in the MEA region and promise to fulfil different lifestyles – be it stylish, super-active or budget conscious.
For users looking for a stylish and distinctive device, the IDOL 3 integrates two microphones and two speakers allowing its users to grab and use their phone upside down. The GO Play suits adventurous adrenaline junkies with its fun-proof functionality, while the PIXI and POP offer an affordable yet completely feature-rich experience for aspirational consumers in the region.
“Alcatel has a long history in the smartphone industry and we believe that 2016 marks a new era for the company. Leveraging our French heritage, we design and manufacture devices that combine performance with style. What makes technology smart is what you can dowith it rather than what it can do and that’s what we are bringing to users in the MEA region. Alcatel’s main goal is democratizing innovation by providing cutting edge technologies and premium designs, while ensuring affordability to different consumer segments.”
– Ahmed Khalil,General Manager, MEA, Alcatel.
The new range of smartphones includes:
IDOL 3
The IDOL 3 is a premium device that is sleek and chic and can be used either way up due to its dual and parallel front facing JBL speakers and microphone. Users will be able to answer calls upside down due to the smartphone’s rotating interface, enabling them to make and receive calls intuitively. Available in two different sizes and featuring a metallic finish, the IDOL 3 was created for users who appreciate intricate detailing. The dual SIM card device also features a 13 megapixel camera and a panoramic 8 megapixel front camera.
The IDOL 3 has scooped multiple awards since its launch, namely winning the Top Pick awards from Android Authority, Android Central and Mashable at MWC 2015. In addition, it won the Chicago Good Design Award from The Chicago Athenaeum and the renowned iF Design Award.
Price starting at: 799 AED
Go Play
Go Play is a robust smartphone that caters to users with a fast-paced and active lifestyle. With multiple features for active users, the device is water proof at a maximum depth of 1 meter for up to 30 minutes and capable of taking photos under water. Go Play’s headphones are also water proof allowing users to enjoy music on land and sea!
For users that enjoy extreme sports, trekking or cycling, the Go Play comes as a perfect fit due to its dust and shatter proof design, allowing it to be dropped from a height of 1.5 meters. In addition, its powerful 2500mAh battery enables a longer standby time, which is often a requirement for active users on the go.
Price starting at: 699 AED
PIXI + POP
An ideal device for first time smartphone users, PIXI is all about combining affordability and functionality in one device. It comes in a slim design packed with trending features, a reliable battery, fast connectivity and easy to use interface. PIXI runs smoothly with a Quad Core CPU and offers an enhanced camera experience with front flash and exclusive Polaroid Filters.
Price starting at: 159 AED
POP is a sleek and slim smartphone that has the best specifications in its price point, including a dual sim functionality.
Price starting at: 399 AED
These Alcatel smartphones are currently available in the UAE and can be found at Carrefour, Emax, Jackys, Plugins and Jumbo
